创意农产品的开发与地域耦合性的探讨

Coupling between the Development of Creative Agricultural Products and Region

通过探讨创意农产品的不同开发类型,比如景观艺术化、时尚奇异化、卡通趣味化、家居实用化和乡土故事化,分析了影响农产品开发设计的自然因素和人文因素,阐述了创意农产品的发展类型、品牌设计及包装设计与地域的耦合性,提出塑造品牌、培养独立经营意识、促进企业的竞争观念、放大与延伸品牌效应和加大科技力量投入农产品开发的建议与措施,来寻求更好地发展具有不同地域特色的创意农产品的途径,更好地开发创意农产品。

By discussing different type of creative agricultural products, such as landscape art, singular fashion, interesting cartoon,practical household and local story, the natural factors and human factors affecting agricultural product development and design wereanalyzed, the coupling between region and development of creative agriculture products type, brand design and packaging design wereelaborated. It was suggested that creative brand, cultivate independent consciousness, promote enterprise's competition idea, amplificationand brand extension effect and increase investment in science and technology strength of agricultural development, to seek betterdevelopment with different regional characteristics of creative method of agricultural products, and develop creative agriculture better.