微信公众号原创保护机制研究

A study on the WeC hat protection on original content from WeChat users' accounts

微信公众平台自2012年8月17日上线以来,发展速度惊人,短短4年时间,微信公众号数量已突破1000万,每天的用户访问次数超过30亿。由于微信公众号的门槛较低,创办初期,公众号上的内容良莠不齐,抄袭现象普遍。为了打击抄袭行为,微信平台2015年推出原创保护机制,运行一年多来,取得明显效果。在介绍微信原创保护机制的基础上,对与之相关的网络版权问题进行评价,并探讨其推广价值。

WeChat is a cross-platforminstant messaging service developed by Tencent in China,firstreleased in January2011.It is one of the largest messaging apps.WeChat supports users to registeras an official account since August17,2012,which enables them to push feeds to subscribers.By the end of2016,the number of WeChat official accounts had reached10million.The numberof user visits per day is more than3billion.As nearly every Chinese with mainland ID card canregister WeChat official account,many contents on the platform are bad-taste and plagiarized.In order to combat plagiarism,WeChat platform launched the original protection system in2015.Running more than one year,the system obtained significant progress.This paper introduces theoriginal protection system of WeChat and discusses the copyright protection innovation in Cyberspace,and try to explore its value.