高校突发事件后的媒体应对

Media Response to the Emergency Incident in Colleges and Universities

突发事件使高校置于危机状态并可能引发衍生危机。媒体在高校突发事件后会抢在第一时间追问事件真相并发动舆情。高校在突发事件后的媒体应对中,必须遵循实事求是、舆情导向和掌握主动三条原则,通过媒体表达真诚的情感、如实通报事实、谨慎回答猜测性质疑、提醒注意事项、传递正能量来消解突发事件的负面影响,预防衍生危机的发生。

Emergency incidents will put the University in a crisis state and may trigger a derivative crisis. Media in the event of the university will grab the first time to ask the truth and mobilize public opinion. University in the event of the media response must follow the principle of seeking truth from facts, public opinion oriented. Through the media, university would expect to express the sincere feelings, truthfully to inform of the facts, to answer questions carefully, to remind the attention of matters, to pass positive energy to digest the negative impact of unexpected events, to prevent the occurrence of derivative crisis.