摘要
2012年2月,篮球明星林书豪的成功震惊世界。林书豪给NBA带来的巨大商业价值有目共睹,更加拓宽了NBA创造商业价值的渠道。文章分析了NBA创造商业价值的模式,探讨了林书豪给NBA带来的巨大商业价值,提出了提升林书豪给NBA带来商业价值的具体对策,希望能够使NBA的商业之路可持续发展,真正为社会发展做出一定的贡献。
In February 2012, the success of the basketball star Jeremy Shu-How Lin shocked the world. He brings to the NBA's great commercial value obviously, which more widen the NBA to create business value channel. This paper analyzes the NBA creating business value model, discusses the Jeremy Shu-How Lin brings to the NBA's great commercial value, the performance of proposed Jeremy Shu-How Lin ascension brings to the NBA commercial value of the specific countermeasures, hopes to be able to make NBA commercial road sustainable development, really make a contribution to the development of the society.
作者
葛伟
Ge Wei(Inner Mongolian Normal University, Hohhot Inner Mongolia 010010, China)
出处
《武术研究》
2016年第4期152-153,156,共3页
Wushu Studies
关键词
林书豪
NBA
商业价值
篮球
Jeremy Shu-How Lin
NBA
commercial value
basketball
