大众休闲背景下展览展示类文化空间公众感知价值研究--基于广州市中心城区场馆个案的调查

Perceived value of cultural space in the mass leisure time--A case study of exhibition in Guangzhou downtown

公共文化空间感知价值是评测公众对其使用的文化设施及其环境和服务等感知体验的重要手段。在梳理相关研究的基础上,立足于大众休闲的时代背景,运用描述性统计和因子分析法,从顾客体验的角度,对广州市中心城区展览展示类公共文化空间中具有代表性的博物馆、纪念馆、美术馆等8个场馆进行调查,分析和提取公众体验感知价值维度和构建感知价值评价体系。研究发现展览展示类公共文化空间感知价值评价体系由9个维度(场馆价值、成本价值、人员服务价值、辅助设施价值、资源品质价值、休闲价值、配套服务价值、基础设施价值、资源管理价值)和38个评价细项构成。通过重要性-绩效分析(IPA)方法,找出公众对展览展示类公共文化空间感知价值评价因子的期望与绩效表现的差异,客观评价广州市中心城区文化场馆服务绩效,并得出研究结论和建议。

Perceived value of public cultural space is used for giving a comprehensive evaluation to the public perception of cultural facilities ,environment and other services. On the basis of combing the relevant research and based on the public leisure age, by semi-structured interviews and questionnaires, this paper widely collect 96 evaluation indexes at first. And then, the study use descriptive statistics and factor analysis, from the perspective of customer experience, has investigated in eight representative Exhibition Public Cultural Space of Guangzhou downtown, such as museums,memorial halls, galleries, to extract the public perceived value dimension and build perceived value system. The study results display that perceived value of exhibition Public Cultural Space include nine measurement dimensions, 38 constitute. i.e. Venue value, Cost value, Personnel service value, Ancillary facilities value, Resource quality value, Leisure value, Ancillary services value, Infrastructure value, Resource management value. Each dimension of the perceived value have different effects, Venue value get the highest scores,while Resource management value get the lowest scores. By Importance -Performance Analysis method, it identify the public perceived differences on expectations and performance of the evaluation factors of exhibition public cultural space, citizens are "somewhat satisfied" with the Exhibition Public Cultural Space of Guangzhou downtown overall. Broaden perspective, Exterior design, Theme connotation, Tickets cost, Time and effort cost, Visit process,Staff demeanor the seven items got the best perception performance, while the worst perception performance is presented as Making new friends, Dining facilities, Interaction.