黄河三角洲地区大学生体育消费现状研究

The University Student Sports Consumption Present Situation Research of Yellow River Delta

采用文献资料法、问卷调查法、数理统计法、逻辑归纳法对黄河三角洲地区在校大学生的体育消费状况进行了调查分析。结果显示,强身健体已经成为最主要的动机;体育消费所占的比例远远不及日常生活等方面的支出,处于低消费状态;体育实物类消费所占的比重较大,体育消费品价格和体育消费的环境为主要影响因素。

By the methods of literature material,questionnaire survey method,mathematical statistics and logical induction to the Yellow River delta region of the sports consumption of college students,the investigation analysis. Results show that the physical fitness has become the main motive;Sports consumption proportion is far less than the spending of daily life,in a state of low consumption;Sports physical class consumption accounts for the proportion of larger,prices of consumer goods and sports consumption environment as the main influence factors.