浙江发展对外文化贸易新路径

On the New Path of Zhejiang's International Cultural Trade Development

"一带一路"给浙江发展对外文化贸易带来重大机遇。文章结合对浙江对外文化贸易发展业绩和主要特色的分析,提出了拓展人文交流、推进合作平台、加快体制创新等发展路径,以及以推进市场拓展、品牌培育、产业扶持、试点城市改革创新、环境优化等五大工程为主要内容的工作举措。

“One Belt and One Road” strategy provides new opportunities for further development of international cultural trade in Zhejiang. This Paper analyzes the achievements and features of Zhejiang’s development of international cultural trade, puts forward some development paths such as expanding cultural exchanges, promoting cooperation platform, speeding up institutional innovation. Furthermore, some work measures are proposed,such as promoting market development, cultivating brands, supporting industry, innovation of pilot cities and optimizing the development environment.