摘要
本文提出电信运营商基于移动互联网门户的精细化营销系统实现方式,通过在部署分光器获取用户上网全流量数据,采用深度分组检测技术对这部分用户数据进行深度分析,采用TOP N、聚类分析、关联分析等进行用户行为分析,最终根据用户画像结果为用户展现个性化移动互联网门户。
Propose a method of precision marketing system based on the mobile Internet portal by telecom operators.The user Internet full fl ow data is obtained,the user data is depth analyzed using deep packet inspectiontechnology,and user behavior analysis is accomplished by TOP N,cluster analysis and correlationanalysis.Finally personalized mobile Internet portal is showed according to the user portrait results.
作者
陈岩
CHEN Yan(CAE Center for Strategic Studies, Beijing 100088, China)
出处
《电信工程技术与标准化》
2017年第2期60-63,共4页
Telecom Engineering Technics and Standardization
关键词
精细化营销
用户行为分析
智能推送
流量经营
precision marketing
user behavior analysis
intelligent push
data fl ow operating
