养生文化传播路径研究

On the Propagation Path of Health Preserving Culture

文章采用文献资料法、逻辑分析法等研究方法，对养生文化“泛滥”原因进行解读，进而分析养生文化合理传播的路径，研究认为：当今人们的健康生活需要科学养生方法的指导和经典养生文化的滋润，养生文化要进行合理传播与发展，首先要以学校教育为主线，普及基本的养生方法和知识，扫除养生“文盲”现象；其次要以电视、网络等为传播媒介，选择养生文化名人为代言人，宣讲科学的养生知识，严防伪养生专家大行其道；最后要以政府主管部门为关卡，出台相关法律政策，促进养生文化“正能量”传播。

By using the methods of literature,logical analysis and so on,the paper does the analysis of the reasons for “flooding”of the culture of health preservation,and then analyzes the path of the health culture. The study finds:people's health needs the guidance of the scientific method of health and the classical health culture; health culture is to carry out a reasonable spread and development;first of all, we should take school education as the main line,to popularize basic health methods and knowledge,to eliminate the phenomenon of “illiteracy”; next, we should take TV, network and other media,Choose health cultural celebrities as thespokespersons,presenting scientific health knowledge,preventing fake health experts; finally,the relevant departments should issue laws and policies to promote health culture “positive energy”spread.