小微企业建立大数据思维的必要性

Necessity of Raising the Awareness of Big Data Thinking in Small and Micro Enterprises

数量众多、经济活动活跃是小微企业的重要特征。信息技术的进步、Z世代的崛起、市场需求导向的转变等,必然掀起市场经济的巨大变革。那么,小微企业如何才能适应这种时间和空间变化将是对它们自身的极大考验。旨在分析小微企业在经济发展中的重要作用,探讨小微企业建立大数据思维的必要性,以及使用大数据资源进行精准运营管理的适应性,进一步提升小微企业的竞争力。

Large numbers and active economic activities are the important features of small and micro enterprises.With the advancement of information technology,the upsurge of Z-generation and changes of the market demand orientation,there will be inevitably great renovation in market economy.Therefore,it will be a great test that how the small and micro enterprises stand the temporal and spatial variation.This paper aims to analyze the important role of small and micro enterprises,explore the necessity of raising the awareness of big data thinking and accurate operation management using big data,and improve the competitiveness level of small and micro enterprises.