我国政务微博影响力问题与对策

On the Problems and the Countermeasures of China's Governmental Microblog Influence

政务微博经历了近五年的发展,关注度和影响力不断提升,同时也出现了"瞌睡病、八股病、卖萌病"等问题,从"管起来、统起来、动起来、评起来"等四个方面提出提升政务微博影响力的对策和建议。

With almost five years’ development, the attention and influence of governmental microblog rises gradually, together with “sleepy disease, stereotyped disease, acting cute disease” and other problems. From the aspects of “managing, unifying, acting and commenting”, this paper puts forward the countermeasures and suggestions to enhance the influence of governmental microblog.