20世纪80年代末90年代初“毛泽东图书热”的特点与意义

The Characteristics and Significance of‘Mao Zedong Book Fever'in the Late 1980s and Early 1990s

"毛泽东图书热"是20世纪80年代末90年代初全社会"毛泽东热"的重要组成部分。以纵向比较的视野,运用美国传播学家H·拉斯维尔的"5W"理论模式,分析这一时期"毛泽东图书热"的特点,并揭示其背后的社会、政治意义。这次"毛泽东图书热"在传播者、传播内容、传播对象、传播途径与传播效果方面都具有鲜明特点,如作者主要是在毛泽东身边工作、生活过的人,内容、体裁主要是反映毛泽东日常生活的纪实性通俗读物。这次"毛泽东图书热"是1989年春夏事件后社会心理发生重大变化的产物,是改革开放以来中国政治日渐透明的象征,客观上促使毛泽东走下"神坛",从而为中华民族的迅速崛起发挥了承前启后的历史作用。

In the late 1980s and early 1990s,‘Mao Zedong book fever’is an important part of‘Mao fever’in China. This paper uses the ‘5W’model of American communication scientist named Lasswell, Harold Dwight to analyze the characteristics of‘Mao Zedong book fever’in this period and reveals its social and political significance in the longitudinal comparison. The ‘Mao Zedong Book Fever’ has distinctive characteristics in terms of communicators, communication contents, communication objects, communication channels and communication effects. For example, the books were written by people who worked and lived around Mao Zedong, most of which reflected Mao Zedong's daily life. ‘Mao Zedong book fever’ was the product of great changes in social psychological states after the Incident of 1989. It is the symbol of increasingly transparent Chinese politics, which promotesMao Zedong to walk down fromthe“altar” and plays a historical role in linking the past and the future for the rapid rise of the Chinese nation.