轨道交通媒体广告投放新平台研究

Study on New Platform of Transit Media Advertising

轨道交通凭借运量大、安全性高、速度快等优势在公共交通体系中扮演越来越重要的角色,巨大的客流量使轨道交通媒体广告投放和信息发布具有较高价值。基于射频识别(RFID)+4G+视频云技术对媒体广告投放新平台进行研究,解决实地更换广告内容、操作繁琐、更新慢等问题,集成媒体广告+娱乐一体化,成为轨道交通行业除票务、上盖物业外又一核心盈利模式。

Rail transit plays an increasingly important role in the public transport system with large capacity,high safety,fast speed and other advantages,while huge traffic volume makes rail transit media advertisingand information release higher values.Based on the radio frequency identification(RFID)+4G+video cloud technology,the new media advertising platform is studied,solving the problems of changing the advertisement in the field,tedious work andslow updates etc.It integrates media advertising+entertainment as a whole,becoming a new model of core business earnings in addition to ticketing,upper cover property of urban rail transit.