期刊文献+

考虑消费者异质性的在线信息对体验型商品销售的影响分析

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摘要 体验型商品的销售在于现场感受,而进行网络销售,消费者要想了解产品的性能,需要参考其他消费者的在线信息。消费者本身具有异质性特点,消费者对于产品的感受也存在差异性,因此在线信息对于产品的销售会产生重要影响。本文就消费者异质性的在线信息对体验型商品销售的影响进行分析,旨在确立更加全面准确的销售策略,实现体验型产品网络销售量的增加。
作者 王霞
出处 《经济论坛》 2017年第3期88-89,共2页 Economic Forum
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