浅析里约奥运会中“唯金牌论”淡化的现象

A Brief Analysis on the Phenomenon of the Dilution of “Only Gold Medal” Theory in RIO Olympic Games

在此次的里约奥运会中呈现出了一个特别的现象——"唯金牌论"的淡化。究其原因,文章对此现象进行了分析,认为社会背景的改变是该现象出现的根本原因,而大众体育认识的转变和新生代的出现也对"唯金牌论"的淡化产生了影响。在此基础上,提出谨防"过往矫正"、提倡媒体正确引导以及注重运动员培养的相关建议。

In the Rio Olympic Games presents a special phenomenon-the dilution of"Only Gold Medal"theory.The reason ofthis phenomenon,the article carried out an analysis of this phenomenon.The change of social background is the root causeof the phenomenon,and the change of mass sports knowledge and the emergence of the new generation have also affected theweakening of the"only gold medal"theory.On this basis,the author puts forward some suggestions on guarding against"pastcorrection",advocating correct guidance of the media and paying attention to the training of athletes.