摘要
随着经济的发展,体育产业的转型升级已经积极可待。体育场馆的网络化经营已经悄然展开,这样的体育营销新常态为体育产业链的发展提供了有效的契机,"互联网+体育"的时代将传统体育营销与网络时代结合开辟了一个全新的营销模式,传统的营销模式正在接受新的机遇与挑战。
With the development of economy,the transformation and upgrading of sports industry has been quitely,providesan effective opporitunity for new normal sports marketing such for the development of industry chain,”Internet plus sports”era of traditional sports marketing and combined with the network era has opened up a new marketing mode,the traditionalmode is to accept the new oppprtunities and challenges.
作者
朱昱晓
Zhu Yuxiao(College of Physical Education, yangzhou University, Yangzhou Jiangsu, 225000, China)
出处
《当代体育科技》
2017年第4期164-165,共2页
Contemporary Sports Technology
关键词
互联网+
体育产业
营销模式
Internet+
Sports industry
Marketing model