论“互联网+”视域下我国电视剧IP的产业链开发

The Industry Chain Development of Intellectual Property of TV Drama in China form “Internet Plus” Perspective

近年来,电视剧对热门网络小说、网络游戏、动漫等IP的多维度改编和商业化运作已成为我国文化产业领域发展的主流趋势。在不断的创新与实践中,我国电视剧产业逐渐探索出一条互联网思维与资本逻辑下由IP串联的传统媒体与新媒体融合发展的新路径。基于"互联网+"的时代背景,本文首先对我国电视剧IP开发热潮形成的原因进行了分析,然后结合经济学产业链的相关理论,着重考察了电视剧在生产、播出、营销三个维度产生的结构性变化,并就其存在的问题提出了相关对策。

In recent years,the multi-dimensional TV adaptation and commercialized operation of IP like popular Internetn ovels,online games and animation has become a mainstream. With constant innovations and practices,Chinese TV industry has found in its exploration a new approach to integrate traditional media with new media under the Internet thinking and capital logic,connected by IP. Based on the background of“Internet +”era,this article first analyzes the reasons for the IP development upsurge in Chinese TV series,and closely investigates structural change on three dimensions,production,broadcasting and marketing,also proposes relevant countermeasures for existing problems.