延安市申办红色运动会的可行性分析

Feasibility Analysis on Bidding for the Red Games in Yan'an City

红色运动会是体育运动与红色文化资源的融合,是我国体育赛事在自主品牌开发方面的一次大胆和有益尝试,在发挥健身娱乐和思想教育双重作用的同时,也开创了体育赛事创意产品开发的先河。该文结合延安革命圣地的实际情况,对延安市申办红色运动会的可行性进行分析,希望能够为延安红色文化的传播及相关部门申办红色运动会提供有价值的参考依据。

Red games is the fusion of sports and red culture resources,that is a bold and beneficial attempt on developingindependent brands of sports event in our country.It plays a dual role between fitness entertainment and ideological education,at the same time,it also created a precedent on developing creative sports product.Combining with the actual situation ofyanan revolutionary sites,this paper analysed the feasibility on bidding for the red games in yanan city,I hope that it canprovide a valuable reference to the dissemination of yanan red culture and the relevant departments bidding for red games.