基于小商贩成功经营智慧的研究——以南开中学校园周边为例

Research on the Successful Business Wisdom of Small Pedlars: Case Study of Pedlars around Nankai High School

这篇小文着眼于天津市的百年名校——南开中学,从文化和利益相结合的视角研究其校园周边的小商贩火爆经营,并提供鲜活有力的问卷调查。个体经营者在实践中获得了成功,充分体现了天津商业的大智慧。文中分析两个典型经营案例,解读其成功的秘诀,提出了几点建议、策略,期待能引发更多学者的关注,并从小商业的研究中获得生命的创造力和激情。

This article focuses on the famous school in Tianjin,Nankai High School,to study the hot business of the pedlars around from the perspective of the combination of culture and interests and provide fresh and powerful questionnaires.The success of individual operators in the practice fully embodies the wisdom of Tianjin business.Based on two typical business cases,this paper interprets their secret of success,and puts forward some suggestions and strategies,expecting to attract more scholars'attention,and get the creativity and passion of life from the study of small business.