信息化在石油销售中的应用

Application of information technology in oil sales

石油销售企业以往粗放型的操作模式,越采越无法适应当今石油销售业务逐渐提高的要求,基于此,必须建立完善的信息化平台,并根据市场要求及其变化,及时调整石油产品的营销结构,对石油销售业务的供应链进行整体优化,切实提高企业的综合竞争力,才能使企业在市场竞争中得到生存与发展。本文笔者主要对信息化在石油销售中的应用及其作用进行了分析与探讨,以供参考。

Oil sales enterprises in the past extensive mode of operation,more and more unable to adapt to today's oil salesbusiness gradually improve the requirements of the face of such problems,we must establish a sound information platform,and inaccordance with market requirements and changes,The marketing structure of petroleum products,the overall optimization ofthe supply chain of oil sales business,and effectively improve the comprehensive competitiveness of enterprises in order to enableenterprises to survive in the increasingly fierce market competition and sustainable development.In this paper,the author Mainlyanalyzes and discusses the application of information technology in oil sales and its function,and provides a reference.