电子商务在农产品贸易中应用的研究——以仁化辣椒酱发展小额跨境电商为例

Study on the Application of E-commerce in the Agricultural Products Trade:A Case Study of Renhua Chili Sauce Based on Small Scale of Cross-Border E-Commerce

跨境电子商务能有效地缩短贸易的中间环节,在电子类产品、纺织服装类产品等方面得到广泛的应用。但由于有些农户对利用电子商务推广产品的意识较为薄弱,再加上地区的外向型经济发展规模小,即使农产品具有本地特色优势,也很难利用电子商务手段向国际市场进行推广。随着政府对跨境电商的重视和相关政策的支持,人们可借助跨境电商的发展来促进落后地区农产品发展电子商务,利用各种优势促进农业产业升级和转型。

Cross border e-commerce has been widely used in electronic products,textile and garment products,because it can effectively shorten the intermediate link of trade.However,due to the farmers'awareness of the use of e-commerce in agricultural products is relatively weak,and the development of export-oriented economy is in small scale,even if the agricultural products have the advantage of local characteristics,it is difficult to use e-commerce to promote these products to the international market.With the government's emphasis on cross-border electricity suppliers and support in the relevant policies,we can make use of the existing advantages,with the development of cross-border e-commerce to promote the upgrading and transformation of agricultural industry,and promote the development of agricultural products in backward areas business.