中国高校教育营销管理模式研究探讨

Chinese College Education Marketing Management Model Research

随着现代高校教育事业的不断发展,其生存环境发生了翻天覆地的变化,在这样的变化中,当代高校教育管理者应该意识到优化高校营销管理工作的必要性。高等教育大众化和市场环境变化共同形成了当今高校毕业生的就业压力,传统的高效营销管理模式已经不再适用于当今的高校发展,并在一定程度上限制了高校的进一步发展。基于这种情况,高校教育只有积极进行创新,结合自身学校优势,探索新型营销管理模式,才能提高高校教育的综合竞争力,在愈发激烈的竞争中,占据一定的优势地位,实现自身的进一步发展。

As the modern university education career development,great changes have taken place in their livingenvironment,in such changes,the contemporary college education administrators should be aware of the necessity of theoptimization of the marketing management work.Popularization of higher education and the change of market environmentto form today's college graduates employment pressure,the traditional efficient marketing management mode isno longer suitable for today's development of colleges and universities,and to a certain extent,restrict the further developmentof colleges and universities.Based on this kind of situation,only positive innovation education in colleges anduniversities,combined with their own school advantages,explore new marketing management mode,to improve thecomprehensive competitiveness of education,In the increasingly fierce competition,occupy a certain advantage,realizethe further development of their own.