摘要
在移动互联网时代,终端对用户感知的影响非常关键。一方面,终端品牌众多,质量良莠不齐,带来了终端问题的多样性。另一方面,终端与应用软件、不同厂家产品的兼容性,也带来问题的不可调和。本文主要是从终端维度上挖掘出影响用户感知的短板问题,定位出可能的终端性能或者是兼容性上的问题,为终端市场营销和资源投放进行总体的方向指引,从终端维度上提升用户的使用感知和网络体验。
In the era of mobile Internet,terminal impact on user perception is critical.On the one hand,the quality of the terminal brand is numerous,the good and bad are intermingled,bring the diversity of the terminal problem.Terminals and application software,different manufacturers,on the other hand,product compatibility,also brings irreconcilable problems.The short board problems affecting user perception is given,a new system is provided to locate the possible terminal performance or compatibility issues,to serve the terminal marketing and resources on the overall direction from the terminal dimension on improving user awareness and the use of network experience.
作者
钟鼎
郭志林
廖振松
ZHONG Ding;GUO Zhi-lin;LIAO Zhen-song(China Mobile Group Hubei Co., Ltd., Wuhan 430023, China)
出处
《电信工程技术与标准化》
2017年第4期76-80,共5页
Telecom Engineering Technics and Standardization
关键词
客户感知
终端
全量投诉
满意度
关联分析
user perception
terminal
full complaint
degree of satisfaction
correlation analysis