“互联网+”环境下农产品电子商务双向公共平台研究

Research on the Two-Way Public Platform of the Agricultural E-Commerce under the “Internet+” Environment

结合"互联网+"的环境,在相关研究的基础上提出了F2B2C模式。F2B2C模式是以农民和消费者为主的双向电子商务模式,它是一种"以销定产"的公共平台模式。该模式减少了中间商的参与程度,降低了中间商欺诈的可能性,保证农产品供需信息发布"零时滞"性,保证了农产品售后和质量。

Combining the“Internet+”environment F2B2C mode is put forward.F2B2C model is mainly used for farms and consumers in the electronic commerce pattern.F2B2C is a kind of“manufacturing-according-to-sale”mode of electronic commerce public platform.F2B2C can reduce the middlemen participation and reduce the likelihood of middlemen fraud so that it ensures the supply and demand of agricultural products information release“time lag”and guarantees the quality of agricultural products and after-sales.