基于RFID的销售管理与消费信息采集系统设计

Design of sales management and consumer information collection system based on RFID

基于射频识别技术(RFID)设计了一种在商场中能够识别与追踪消费者购物时对商品倾向度的系统,该系统通过RFID定位商品在商店中被消费者的移动情况,利用Wi Fi实现消费者在店内的定位,同时利用摄像机视频图像对消费者进行会员识别和人体动作行为识别,实现对消费者信息的采集与追踪,从而为商店管理层提供科学的市场分析。通过服务器与消费者手机应用程序(APP)通信,可为消费者提供当前所处位置的商品相关信息,提供无人导购、自助购物的服务体验。

A system based on radio frequency identification(RFID)which can identify and track the tendency degree of consumer′s interest in commodities in the stores was designed.This system locates the commodities moved by the consumer in the store through RFID.The wireless fidelity(WiFi)is used to locate the consumer in the store.The video image collected by camera is adopted to identify the VIP and human movement behavior of the consumer to collect and track the consumer information,which provides a scientific market analysis for the store manager.The communication between the consumer′s mobilephone application(APP)and server can provide the commodity related information of the current location for the consumer,so the consumer can enjoy the shopping without guidance and self?shopping.