对影响化工产品营销策略因素的研究

The study of factors influencing the chemical products marketing strategy

近几年来,随着国内经济的持续发展与飞速提升,化工产品的产能也在急剧扩张,出现了产品结构失衡、供过于求的新局面,市场格局也发生了明显变化,化工产品行业进入到一个新的发展时期。笔者主要针对影响化工产品营销策略因素进行重点分析研究,并且提出一些有效的措施,希望能够略尽绵力。

In recent years,with the continuous development of domestic economy and the rapid ascension,chemical products production capacity is in the rapid expansion,the new situation of the imbalance in the structure of products and supply exceeds demand,market structure has changed significantly,chemical products industry into a new period of development.The author focuses on analysis of key factors influencing the chemical products marketing strategy research,and puts forward some effective measures,hoping to offer help.