市场营销学互动合作式教学方式研究

On Interactive Cooperative Teaching Mode for Marketing

互动合作式教学具有平等性、主体性、探究性和合作性等特征,对提高市场营销课堂教学效果、强化学生主体地位及促进学生全面成长,具有十分重要的意义。市场营销学教师在运用互动合作式教学方式时,要进行整体设计,把握好几个关键环节,如明确教学目标、进行互动合作设计、构建学习小组、交流学习成果、实施学生综合评价。

Interactive cooperative teaching mode has such characters as equality,subjectivity,inquiry and cooperation,which are very significant to enhance the classroom teaching effect,giving prominence to the students as the main body and promoting the college students'all-round development.To use this way of teaching,the marketing teachers should carry out overall design and grasp the several key links,which are respectively making teaching objectives clearly,designing interactive cooperation,constructing learning groups,learning from other students'best practices and implementing an integrated evaluation of student.