网络流行语初探

A Preliminary Study of Network Catchwords

网络流行语作为一种新形态的流行语,属于社会发展的时代产物,具有一定的时代特征。它作为一种社会现象,是人作为主体而实施的结果,承载着主体的心理与思想,反映着群体的价值观念,体现着一定的社会文化,已经日益凸显其社会影响力。在一定程度上而言,网络流行语也会存在一定的失范情形,这就需要对网络流行语予以有效规范与引导,才能营造出和谐有序的网络社会环境。基于此,在分析网络流行语的内涵、特点与性质的基础上,就网络流行语的生成与传播机制、失范与引导机制等方面予以探究。

As a new form of popular language,network catchwords are the product of social development,and have certain characteristics of the times.It is a kind of social phenomenon,it is the result of implementation when human being acting as the subject.It carries the psychological and ideological of the subject,reflects the values of groups,embodies a certain social culture,and has become increasingly prominent in its social influence.To a certain extent,there will be some anomic situations in the network catchwords,which needs to be effectively standardized and guided,in order to create a harmonious and orderly network environment.Based on this,this paper focuses on the analysis of the connotation,characteristics and nature of the network catchwords,and then explores the generation and transmission mechanism,the anomic situations and guiding mechanism of the network catchwords,etc.