旅游形象一体化的感知与构建过程——以龙岩小池培斜为案例分析

On the Perception of the Tourism Image Integration and Its Building Process——A Case Study of Peixie Village of Xiaochi Town in Longyan

作者将旅游形象一体化的概念运用到旅游景区的宣传和建设中,提出建立差异化的旅游形象定位和塑造可视化的形象视觉符号是旅游景区的建设作用点。并以龙岩小池培斜旅游形象为案例,分析在整个旅游形象的不同感知阶段形成统一旅游形象体验,通过旅游形象一体化的塑造提升整个旅游景区的影响力,让旅游景区经济得到进一步发展。

In the application of tourismimage integration to the publicity and construction of tourismregion in this paper,a viewpoint is put forward that building a position of differentiated tourismimage and constructing a visual image symbol are the focus of the construction of scenic region.Taking Peixie Village of Xiaochi Town in Longyan as an example,the author of this paper analyzes the unified tourism image experience formed in the different perception stages of the whole tourism image,and claims that the influence of the whole tourismregion can be improved through the construction of tourismimage integration,which can make the economy in the tourism region can further develop.