期刊文献+

善用公益营销:提升企业的形象及美誉度研究

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摘要 当今企业的竞争,归根到底是品牌实力的竞争,其社会影响力不仅在于广告宣传,也在于社会责任。企业的美誉度不仅在于产品质量,也在于社会形象。随着社会责任、公益营销被大众所熟知,参与社会公益活动已经成企业的共识。
作者 徐一达
出处 《山西农经》 2016年第17期17-17,共1页 Shanxi Agricultural Economy
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