企业生命周期中产品创新的竞争情报精准服务

Service on Product Innovation Competitive Intelligence Based on Enterprise Life Cycle

基于企业生命周期理论,提出初创型、成长型、成熟型、衰退型科技企业的产品创新战略,处于不同阶段的企业应该应用不同的产品开发策略,具有不同的产品创新需求。进一步提出竞争情报面向不同发展阶段的企业产品开发需求,可以提供分层次的情报分析与精准推送服务。在此基础上,以湖南省科技信息研究所竞争情报服务企业为实践应用,证实处于不同发展阶段的企业将竞争情报分析与推送服务应用在产品开发全流程中的重要性和可操作性。

Based on the corporate life cycle theory,the product innovation strategy of Start-up,Grow-up,Mature and Recession enterprise is put forward.The different enterprises should aplly different product development strategy,so they also have different product innovation requirements.Then,this paper proposes that competitive intelligence can provide varied knowledge analysis and accurate twitter service for enterprises to meet different product development demands.At last,on the basis of Hunan Technology Information Research Institute’s practice,this paper puts forwards that competitive intelligence analysis and accurate twitter service are important and operational in product development for enterprises at deferent development levels.