市场营销策略视阈下健身气功服务策略研究

Research on the Marketing Strategy of Health Qigong Service from the Perspective of Marketing Strategy

文章通过文献资料法和专家访谈法等方法,运用现代市场营销策略理论对健身气功服务营销策略进行研究。研究表明,现代市场营销策略对健身气功市场化服务营销策略发展极为有益。在市场营销策略视阈下健身气功服务产品要具有多样性,需求导向定价法是主要价格策略,直销渠道策略为主销售渠道,特别要利用好各类媒体和网络平台,做好宣传,提高群众对健身气功接受度,借助现代即时通讯工具大力开展健身气功电子促销服务。

Through the literature,expert interviews and other methods.The use of modern marketing strategy theory of health qigong service marketing strategy to study.The research shows that the modern marketing strategy is very beneficial to the development of the service marketing strategy of the health qigong market.In the marketing strategy from the perspective of health qigong service products to have diversity.Demand-oriented pricing is the main price strategy.Direct channel strategy based sales channels.Especially to make use of all kinds of media and network platform to improve the masses of health qigong acceptance.With modern instant messaging tools to vigorously carry out health qigong electronic promotions.