我国非物质文化遗产档案分众传播的若干思考

Several Considerations of Mass-decentralized Transmission on the Intangible Cultural Heritage Archive in China

非物质文化遗产(以下简称"非遗")档案的传播是我国非遗档案工作的重要组成部分,直接影响着非遗档案的展示与利用。现行非遗档案的传播方式偏向笼统与淡化,有着一定的不足。文章探讨分众传播在非遗档案传播中的适用性与迫切性,进而从传播受众、传播形式和传播技术等层次做深层次思考。

Intangible cultural heritage(hereinafteris called for short as the"ICH")archive is an significant part of the intangible cultural heritage work of our country,and influences ICH archives exhibition and utilization directly.Current intangible cultural heritagearchivetransmission methods are partial to abstraction and desalination,which has insufficient.This paper tries to discuss the applicability and urgency of mass-decentralized transmission on the intangible cultural heritagearchive,and then make a deep consideration from audiences,media and technology and so on.