基于新媒体技术的翻转课堂案例教学实践研究——以《医药企业管理》课程为例

Study on Flipped Class Case Teaching with New Media Technology——Take the Course of "Pharmaceutical Enterprise Management" as an Example

该文从高职高专《医药企业管理》课程教学的特殊性入手,借助新媒体工具,如微博与微信软件,开展《医药企业管理》课程翻转课堂案例教学的改革与实践,以新媒体与翻转课堂带动案例分析,以案例分析促进学生融会贯通,加强高职高专《医药企业管理》课程的教学效果,提高学生全方位能力与水平,使其更贴近高职高专人才培养目标。

The article was began with the particularity on teaching of pharmaceutical enterprise management in college.With the tools of the new media,such as weibo and WeChat software,we reformed and practiced the pharmaceutical enterprise management course to flipped class teaching,developed case studies with new medias,promoted students to achieve mastery through a comprehensive case analysis,strengthened vocational college teaching of pharmaceutical enterprise management and improved the students'comprehensive ability and level to make it more close to the training goal of college.