略论企业品牌的设计与策划

Consideration on Creation of Enterprise' Brand Names

在经济转型的新常态下,中国正从"做大"到"做强"转型升级,从"中国制造"到"中国创造",品牌的价值、作用与功能日益凸现。本文从最初对品牌的定义出发,结合当前实际,对品牌的核心内容、品牌竞争的新要素、新模式及对企业品牌如何设计和策划作了探讨。

Under the new normal of economic transformation,China is moving doing big to strengthening.The value、function of a brand from manufacturing in China to creating in China are more important.Inthis paper,starting from the original definition of brand,combined with the current reality,the newelements of the core content of brand、brand competition、brand new pattern design and planning arediscussed.