4Manyika, J., M. Chui, B. Brown, J. Bughin, R. Dobbs, C. Roxburgh, and A. H. Byers. 2011. Big Data: The Next Frontier for Innovation, Competition, and Productivity. McKinsey Global Institute. Looks at innovation and competitive advantages for industries using big data, including health care, retail, and use of personal location, p.1, p.19.
9IDC press release. IDC Releases First Worldwide Big Data Technology and Services Market Forcast. http://www.idc.com/getdoc.jsp? eontainerid=prus23355112.