完善慈善组织网络募捐的反馈机制

Improve the Feedback Mechanism of Charitable Organizations' Fundraising

《慈善法》要求网络募捐建立慈善组织与捐赠者之间的良性反馈机制。目前,网络募捐反馈机制存在项目发起方难以获得捐赠者信息、建立持久有效的反馈机制、进行捐赠者关系维护等问题。可通过增加捐赠者的个性化选择、扩大项目发起方的知情权、加强公募机构的审核作用、设置信用等级系统等予以完善。

“Charity law”put forward specific requirements for the online fund-raising.The establishment of the feedback mechanism between the charitable organization and the donors is important.The problems of the online fund-raising include that it is difficult for the project sponsor to obtain the information of the donors,it is difficult to establish a lasting and effective feedback mechanism,and it is difficult to maintain the donor relationship.It is suggested to improve the feedback mechanism by increasing the individual choice of the donors,expanding the right to know of the project sponsor,strengthening the audit function of the public fundraising charitable organizations,setting up the credit rating system and so on.