大学生微信群的人际传播研究——以北京某高校为例

College Students' Interpersonal Communication through We Chat Groups:A Case Study in a Beijing-Based University

大学生微信群已成为大学生群体人际互动和社会关系的主要渠道和阵地。本文以大学生的"关注热点"为主要调查内容,采取分层抽样的方式,对北京某高校比较活跃的、超过100人的20个微信群的聊天记录进行调查分析,对大学生微信群的信息内容、传播方式以及关系构建进行了针对性研究。讨论如何改善大学生微信群的功能和服务,能够促使其成为促进高校网络中人际传播的良好媒介、传播正能量的有效平台。

WeChat group has become college students'main channels and fields of interper-sonal interaction and social relations.This paper is based on a survey into the foci of atten-tion of the students from a Beijing-based university that adopts the method of stratified sam-pling in investigating the top20active WeChat groups with more than100members.It ana-lyzes their message contents,mode of transmission and relationship construction.Then,it proposes ways to improve the functions and services of these WeChat groups so as to turn them into favorable media for interpersonal communication and valid platforms for spreading positive energy in university life.