行业文化背景下高校图书馆阅读推广及其优化路径

Research on the Reading Promotion and Optimization Paths of University Libraries under the Background of Industrial Culture

文章从满足读者的专业阅读需求、推进校园行业特色型文化建设、传承行业文化与行业精神3个方面阐述了高校图书馆阅读推广工作发挥行业文化的意义以及行业阅读推广的主体与具体举措。同时,以航空文化为例,对国内主要航空类高校和出版机构的航空资源建设与推广进行了网络调研,分析其现状并重点阐释了航空类高校行业阅读推广存在的问题。行业文化背景下高校图书馆阅读推广工作的提升路径包括:强化学科阅读服务、搭建行业文化整合性资源平台、建立打造和传承行业文化的联动机制以及借助新媒体实现行业阅读的立体融合发展。

The paper expounds on significances of university libraries giving play to industrial cultures in their readingpromotion from three aspects,including meeting readers’professional reading demands,promoting unique industrialcultural construction in universities,and inheriting industrial cultures and spirits,and discusses main bodies and specificmoves of industrial reading promotion.Besides,the paper takes aviation culture for example,conducts an online surveyof aviation resource building and promotion of major aviation colleges and publishing houses in China,makes an analysisand highlights problems in this field.Finally,the paper talks about optimization paths of reading promotion of universitylibraries under the background of industrial culture:enhancing disciplinary reading services,building an integratedresource platform of industrial cultures,establishing a joint mechanism to create and inherit industrial cultures andrealize vertically integrated development of industrial reading by employing new media.