摘要
中国大学生篮球联赛(CUBA)经过近二十年的发展已成为大学校园健身体育、娱乐体育的主要表现形式,对大学校园体育文化的传播起到了很大的促进作用,在赛事包装、活动推广、市场运作等体育市场开发进行了许多有益的尝试,取得了一定的成效。但由于体制等因素的影响,高校篮球的社会化和市场化还没有真正建立起来。该文对CUBA市场开发现状进行了分析和探讨,提出了相应对策,为我国高校篮球市场开发提供指导意义。
After nearly20years of development,the Chinese university student basketball league matches(CUBA)has become the campus fitness sports,the major form of entertainment.It has played an important role in spreading campus culture sports.It has experienced a lot of attempts in promoting,packaging,promotion and marketing activities and has achieved some achievements.But due to the system,socialization and marketization of college basketball hasn't really set up.In this paper,the CUBA market development present situation has carried on the analysis and discussion.The author puts forward the corresponding countermeasure,provides guiding significance for basketball market development in our country.
作者
付鹏
Fu Peng(Loudi vocational College Loudi, Loudi Hu`nan, 417000, China)
出处
《当代体育科技》
2017年第13期254-256,共3页
Contemporary Sports Technology
基金
湖南省十二五教育科学规划基金课题:终身体育思想视角下高职体育课内外一体化教学模式研究(XJK014CGD074)
