摘要
网络商品零售销量直接决定了该网上店铺在同行竞争中能否取胜,而消费者购买商品后给出的差评对网络潜在消费者的购买产生了一定的影响。文章通过模拟仿真,提出了一种基于差评影响因子、商品性价比和主观购买因子的网络零售销量影响因素模型。研究发现,主观购买因子及性价比的大小直接影响商品整体销量的多少,而已购买商品的消费者给出的差评量在达到临界值时,就会导致整体商品停滞。
The retail sales of online goods directly determines whether the online shop can win in the peer competition,and the difference given by the customer after purchasing the goods has a certain influence on the purchase of other users.Based on the simulation,this paper presents a model of influencing factors of network retail sales based on negative impact factors,commodity cost performance and subjective purchasing factors.The study found that the subjective factors and the size of the purchase price directly affects many items of overall sales,it gives the user purchase commodity difference assessment in reaches a critical value,which corresponds to the bad influence factor of the size of goods will lead to an overall stagnation.
作者
李文杰
LI Wen-jie(Yancheng Normal College, Yancheng 224002,China)
出处
《电脑与信息技术》
2017年第3期51-53,共3页
Computer and Information Technology
