高校校园网络舆论的形成与引导机制探析

On the Formation and Guidance Mechanism of College Campus Network Public Opinions

近年来,随着互联网的飞速发展,校园网络逐渐成为大学生参与社会话题、展现校园生活的重要平台,随之而来的,是一些或正面、或负面的网络舆情信息,这些信息正逐步成为影响大学生思想和行为的新兴力量。目前,如何运用好校园网络资源,正确应对一些情绪化、非理性化的问题,引导舆情朝着健康方向发展是各个高校要全力解析的一个新课题。

With the rapid development of the Internet in recent years,campus network has gradually become an important platform of college students to participate in social topics,and show campus life,but both positive and negative network public opinions are brought to college students'life,which are gradually becoming the new force influence college students'thinking and behavior.At present,how to make good use of campus network resources,correctly deal with some emotional and irrational problems,and guide public opinions towards the direction of healthy development of colleges and universities,is a new topic for all colleges and universities.