融媒体背景下高校图书馆双微信公众号的服务探索

Exploring the Services of Double WeChat Public Accounts of University Libraries under the background of Convergence Media

面对依托融媒体的知识信息时代,图书馆的运营模式由被动服务转变为将读者看作用户的商业运营模式。文章在调研与分析39所985院校图书馆、30所浙江省非民办本科院校图书馆、24所全国中医药院校图书馆的微信公众号开设类型及运营分析以及双微信公众号开设与运营现状的基础上,提出高校图书馆双微信公众号的运行策略:了解需求,调整定位;合理分工,优化服务;注重运营,打造品牌;推进创新,迎接挑战。

In the knowledge and information age based on convergence media,libraries embrace a transformation of operation models from passive services to business ones that regard readers as users.By investigating and analyzing the WeChat public accounts and double WeChat public accounts of39libraries Which are from985Project university,30non-privately operated undergraduate college libraries in Zhejiang,and24Chinese medicine college libraries,the paper proposes operation strategies of double WeChat public accounts of university libraries:to learn about demands and adjust positions,to achieve rational division of labor and optimize services,to highlight operation and build brands,and to accelerate innovation and overcome challenges.