数字时代全民阅读推广机制的构建探索

Discussion on the Establishment of a Promotion Mechanism of Nationwide Reading in the Digital Age

文章探讨了数字时代背景下全民阅读推广面临的挑战,包括阅读平台的多样化、阅读载体的多元化、阅读内容的浅表化、数字阅读的外延化和大数据化,继而从阅读推广的常态化长效化机制、合作机制、品牌推广机制、内容和平台创新机制、保障机制5个方面论述了数字时代全民阅读推广机制的构建。

This paper discusses challenges of nationwide reading promotion in the digital era,including diversified reading platforms,various reading carriers,shallow contents,extension and big data of digital reading.It also expounds on the establishment of a nationwide reading promotion mechanism in the digital era from five aspects,which are a regular,long-term mechanism of reading promotion,a cooperation mechanism,a brand promotion mechanism,a content and platform innovation mechanism,and a guarantee mechanism.