新媒体时代社会主义核心价值观群众认同的路径探析

Analysis on the Path that Popular Identity about Socialist Core Values in the New Media Era

随着网络信息技术的发展,手机、平板电脑、数字电视等新媒体产品在人民群众中得到了广泛的应用,从而使得信息传播的互动性增强,出现了去中心化的趋势,为社会主义核心价值观的群众认同路径提供了机遇和挑战。如何利用新媒体时代创新社会主义核心价值观的传播载体,丰富传播内容、净化传播环境对于增强社会主义核心价值观的群众认同具有重要意义。

With the development of network information technology,mobile phone,tablet PC,digital TVand other new media products have been widely used in the people.As a result,the interaction of informationcommunication is enhanced,and the trend of centralization.It provides opportunities and challenges for the socialist core values.How to use the new media era to innovate the carrier of the socialist core values,enrich thecontent of communication,purify the communication environment is of great significance to enhance the socialist core values of the masses.