基于市场导向的群众体育发展思考

On the Development of Mass Sports Based on Market Orientation

近年来我国经济发展飞速前进,人民生活水平日益提高,尤其在全民健身的趋势促动下,民众参加体育锻炼的意识逐渐增强,所涉及的体育活动内容十分广泛且形式不断丰富多样。为了把握群众体育发展良机,进一步提升群众体育的效应,就需要引用市场机制并发挥其效能,并充分遵循和利用市场导向的核心优势。本文从群众体育的分类和特点谈起,进而阐述市场导向对群众体育发展的必然性作用,最后重点探究基于市场导向机制下对群众体育发展的若干思考。希望能够对我国群众体育的发展进步提供一丝助力。

In recent years,China’s economy has a rapid development,people’s living standards are improving,especially in the national fitness trend driven by the people to participate in physical exercise consciousness gradually increased,involved in sports activities is very extensive and diverse forms of continuous.Inorder to grasp the opportunity of mass sports development,and further enhance the effect of mass sports,weneed to use the market mechanism and give full play to its effectiveness.This paper discusses the classificationand characteristics of mass sports,and then expounds the necessity of market orientation to the development ofmass sports.Finally,it focuses on the development of mass sports based on market oriented mechanism.Hope toprovide a little help for the development of mass sports in china.