高职图书馆数字化阅读推广的5W诊断及策略

5W Diagnosis and Strategy of Digital Reading Promotion in Higher Vocational Colleges

数字化时代,传统阅读方式逐渐减少,数字化阅读不断增长。因此,探索数字化阅读推广策略,是高职图书馆必须面对的新课题。应用拉斯韦尔5W传播模型对高职图书馆数字化阅读推广活动进行诊断分析,发现存在五大问题,分别是:推广主体缺失、推广针对性不强、推广的内容繁杂、推广的形式单一、推广效果评价机制缺乏。提出五大推广策略,分别是:构建阅读推广主体、培育阅读对象、整合阅读资源、完善阅读设施、实施阅读推广评价。高职图书馆应充分发挥信息传播的职能,创新数字化阅读推广方式,提升读者服务质量。

In the digital era,the traditional way of reading is gradually reduced,and the digital reading based on computerand mobile phone is growing.Therefore,it is a new subject for higher vocational library to explore the promotion strategyof digital reading.Application of Lasswell’s5W propagation model diagnosis analysis of higher vocational college librarydigital reading promotion activities,it is found that there are five big problems:the lack of the main body of the promotion,the pertinence is not strong,the content is complex,the form is single,the effect evaluation mechanism is lack.Five promotionstrategies are put forward:Construction of the main body of reading promotion,the cultivation of reading objects,theintegration of reading resources,the improvement of reading facilities,the implementation of reading promotion evaluation.The library of higher vocational colleges should give full play to the function of information dissemination,innovate the digitalreading promotion mode,and improve the service quality of readers.