大湘西文化旅游产业融合发展研究

A Study on the Integrated Development of Cultural Tourism Industry in Western Hunan

产业融合作为21世纪国际产业的三大发展趋势之一,是指不同产业或同一产业的不同行业之间在制度创新、技术创新的基础上相互渗透、相互交叉、产业边界日益模糊化的经济现象。近年来,旅游市场需求逐渐呈现多样化特点。为了适应旅游市场需求出现的新变化,需要努力提升旅游产业的文化内涵,使文化旅游产业融合发展。对于非物质文化遗产丰富的大湘西来说,加快文化旅游产业融合是促进自身产业结构转型和带动地区经济发展水平提高的需要。采用问卷调查法,对大湘西地区文化旅游两大产业融合发展现状进行调查,结合相关产业融合理论及调查数据分析,针对性的提出了促进大湘西地区文化旅游产业融合发展的对策。

Industrial integration as one of three internationaltrend of industrial development in the21st century,it means thatamong different sectors of the same industry in different industries orinterpenetration institutional innovation,technological innovation onthe basis of mutual cross industry boundaries blurring of economicphenomena.In recent years,as people's living standards continueto improve,the tourism market demand increasingly diversified.Inorder to adapt to the new changes in the tourism market demand,theregion Great Western Hunan need to strive to enhance the culturalconnotation of the tourism industry to promote the integration ofcultural tourism industry.For intangible cultural heritage is veryrich in terms of the region Great Western Hunan,promoting thecultural integration is not only the tourism industry to adapt to thechanging needs of the tourism market and the need to acceleratethe transformation of their own industry,but also to stimulate theregional economy growing.In this paper,questionnaires,on the regionGreat Western Hunan cultural tourism two industrial integrationdevelopment status investigation,combined with the integration of related industries theory and statistical analysis put forward to promotethe region Great Western Hunan cultural tourism industry integrationand development strategies.