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农产品区域品牌该如何建设、维护和发展 被引量:25

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摘要 如何彰显区域特色、突出产品品质、塑造良好的区域特色农产品品牌形象,是现代农业发展面临的重要问题。区域品牌建设的核心任务,是要处理好农产品区域品牌与区域内各产品品牌之间的关系,即如何使农产品区域品牌与区域内产品品牌之间的关系达到最佳的协同效应,从而实现品牌效益的最大化。
作者 肖雪锋
出处 《人民论坛》 CSSCI 北大核心 2017年第18期86-87,共2页 People's Tribune
基金 陕西省社会科学基金项目"陕西农产品广告提升对策研究"(项目编号:13L038)的研究成果
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