旅游产品设计的多目标优化模型

A Multi-Objective Optimization Model of Tourism Product Designs

用QFD方法分析旅游产品设计的原理,从顾客感知服务质量的角度出发,引进期望服务质量和实际感知服务质量等概念,针对旅游服务的6大要素以及实现要素的备选方案进行研究,提出游客满意度最大和设计成本最小的多目标旅游产品优化设计模型;同时考虑不同旅游要素的备选方案以及备选方案与旅游要素的相互影响关系;最后,通过一个亲子游旅游产品优化设计的实际案例,分析不同权重下的目标模型解的选择,验证了方法的可行性和有效性。

An analysis by QFD has been made on the principles of tourism product designs,followed by theintroduction of such new concepts as expected service quality and perceived service quality from the perspective ofcustomer perceived service quality.Based on the analysis of the six elements of tourism service,a research has beenconducted on alternatives for the achievement of these elements.A proposal has thus been made of a multi-objectiveoptimal design model of tourism product with the highest tourist satisfaction and the lowest design cost,taking intoconsideration the alternatives for different tourism elements.Finally,a case study has been made on the optimizationdesign of a tourism product,and an analysis has been made of the option of the target model under different weights,thus verifying the feasibility and effectiveness of the proposed method.